Tatyana Shmuts

Tatyana Shmuts

Vice President, GCB Program Management, D10X

"It's exhilarating to be part of a team redefining mindsets in a global organization that is on the brink of changing how we drive innovation for our customers, clients and employees."


Consumer Bank, Corporate Innovation, Product Incubation, Customer Insights, Integrated Marketing, Project Management


Tatyana joined Citi Ventures in 2016 and is responsible for curating and managing strategic growth opportunities related to Citi’s Consumer business. She oversees D10X's portfolio of internal startups, including ideation, validation, and launch, and connects the program with internal functions and partners.

Prior to Citi Ventures, Tatyana held roles in Cards Brand & Advertising and Global Product Management as part of Citi’s Consumer Bank Management Associate program. She has led initiatives and cross-functional teams to develop integrated marketing campaigns, streamline Citi’s global Cards portfolio, and develop recommendations for delivering seamless customer experiences. Prior to Citi, Tatyana worked in marketing consulting for clients such as Humana, MasterCard, and Diebold.

Tatyana holds an MBA from Columbia Business School and a BS from the University of Virginia. She was born in Ukraine and enjoys traveling, reading fiction, and boxing.